Patient portal adoption challanges Essay Example | Topics and Well Written Essays - 250 words

Patient portal adoption challanges - Essay Example On the contrary, motivation based factors are the attitudes that the medical staff has towards the adoption of healthcare portals. In this context, the professionals complain that the portals are difficult to use, require more than enough training. Moreover, some have presumed that the portals are inappropriate for handling healthcare records while others simply state that they do not enjoy using the information systems. To some extent, the medical staffs are justified in their objection to patient portals since they require technical knowledge absent in most of the workers (Ronda, Dijkhorst-Oei, & Rutten, 2014). The use of a patient portal requires suffice skills on Information Technology as opposed to medical and health care knowledge. Security and privacy concerns have been some of the misgivings of information systems and given the nature of the systems, breaches can occur where stealing of personal data can be a huge set back to the adoption of the portals. Nonetheless, the privacy issue concerns sharing of critical information with the employer, a situation that has made many medical staffs be worried about the extent of personal information they leave feed into the system. Medical workers presume that too much personal information is compromising their relationships with their employers. LeRouge, C., Slyke, C., Seale, D & Wright, K. (September, 2014). Baby Boomers’ Adoption of Consumer Health Technologies: Survey on Readiness and Barriers. Journal of Medical Internet Research. 16(9). Retrieved from http://www.jmir.org/2014/9/e200/#table4 Ronda, M. C., Dijkhorst-Oei, L.-T., & Rutten, G. E. (2014). Reasons and Barriers for Using a Patient Portal: Survey Among Patients With Diabetes Mellitus. Journal of Medical Internet Research, 16(11), e263.

Notion Of Aura Used By Walter Benjamin Cultural Studies Essay

Notion Of Aura Used By Walter Benjamin Cultural Studies Essay Walter Benjamin was a Jewish intellect who lived in Germany during a period of anti-semitic feeling and WWII. His work was influenced by Jewish mysticism and historical materialism. Both the era in which he lived and his religion strongly impacted on his thinking. He is associated with the Frankfurt school. The Frankfurt School refers to the work of those philosophers, cultural critics and social scientists who belonged to, or were associated with, the Frankfurt Institute for Social Research (Edgar et al 1999 p129) The institute developed a Marxist approach which it is now associated with and no doubt contributed to Benjamins historical materialism. In The work of art in the age of mechanical reproduction Benjamin addresses the ways in which mechanical reproduction spoils the uniqueness and authenticity of the work of art. He called this uniqueness and authenticity the aura. Aura is the particular power which an image or object has by virtue of its singularity, authenticity, and embeddedness in the fabric of tradition (Gilloch 2002 p182) Benjamin believes the aura of art has changed due to mechanical reproduction and sees the increasing reproducibility of art as directly related to the strength of its aura. Art in the age of mechanical reproduction explores the differences and consequences of the politicisation of art and the aestheticisation of politics. Benjamin describes works of art and some natural objects as having an aura. By aura he meant the trait of authenticity and uniqueness that constituted the artworks distance from everyday life, the notion that art was something that required contemplation and immersion on the part of the spectator (Gentz p116) A natural object such as a mountain could be said to have an aura because it has a personality and life independent of us. It is distant, is the only one of its kind and is tied to its surroundings and location. Similarly, a masterful painting is considered unique in that no person can reproduce it with complete accuracy. Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space, its unique existence at the place where it happens to be. This unique existence of the work of art determined the history to which it was subject throughout the time of its existence. (Benjamin p4) The paintings value comes largely from its exclusivity . A painting may be called permanent partly because museums, galleries etc. are devoted to keeping them intact and partly because history insures that the artists identity and the contextual significance of the work of art survive through the ages. But in another, less well-known sense, aura refers to the investing of an object with human qualities and emotions. We imagine not that we are looking at an inanimate thing, but that this thing can look back at us. We become caught up in a reciprocal relationship with it, just as with another person (Butler 2002) One could question whether uniqueness or authenticity could really be used as According to Benjamin the use of technology such as lithography changed the way in which art is produced and consumed. With lithography the technique of reproduction reached an essentially new stage (Benjamin p3). Lithography enabled many copies to be printed and expanded the potential audience who could view the art considerably. After this, the introduction of the illustrated newspaper and later, photography increased the rate of production and the size of the audience who consumed it. The use of photography was a turning point in the history of artistic aura. But only a few decades after its invention, lithography was surpassed by photography (Benjamin p3). After this the introduction of film was a further step towards mass communication. These technologies enabled art forms to be enjoyed by the masses. Art was no longer reserved for the wealthy and inaccessible to the general public. Film created even greater changes as it allows performances to be recorded and repeatedly enjoyed . Mechanical reproduction, therefore, has brought great changes to the consumption and availability of art. Both film and photography completely changed the idea of what art is. These changes in the production of art are what, according to Benjamin, spoiled the authenticity and uniqueness of the work of art i.e. its aura. For the first time in world history, mechanical reproduction emancipates the work of art from its parasitical dependence on ritual (Benjamin p9) He also believes that a work of art has now become a thing that is designed to be reproduced From a photographic negative, for example, one can make any number of prints; to ask for the authentic print makes no sense (Benjamin p9). However, no matter how perfect a reproduction may be, it will always lack a place in time and space and unique existence. Benjamin gravely disapproves of the lack of history that mechanical reproduction allows. He believes that without a testimony to history the aura of an object is destroyed. A plurality of copies is substituted for a unique existence. The aura of the object is destroyed through mechanical reproduction and this coupled with the ability to meet the perso n in his own environment are the two main reasons for the shattering of tradition that Benjamin speaks of and both are connected to the mass movement. Prior to the age of modernity, art was predominantly religious. Art of this type has what Benjamin describes as cult value. For Benjamin, works of art in our society often have with them a specific cult value, or value that is not subscribed to the artworks themselves, but, rather to the context in which the artworks were either constructed or situated (Cala 2010, p283) He explains that this form of value is no longer relevant, as art produced using modern methods of production no longer have an authentic element. For example, From a photographic negative, for example, one can make any number of prints; to ask for the authentic print makes no sense (Benjamin p9) The exhibition value of art is emphasised in the modern age . Benjamin feels that art is no longer produced for arts sake but for political reasons. Film and photography could be said to be prime examples of this. Reproducibility leads to the demise of the artworks cult value. It is no longer hidden away in those hallowed spa ces of bourgeois culture frequented by the privileged few (Gilloch 2002 p185) The destruction of the aura with regard to film is as a result of two distinct advances. They are the relationship between the actor and the audience and the mass nature of film. In film, the actor does not perform to an audience and the performance does not occur in one long piece but in scenes that can be recorded in any particular order and put together at a later time. The audience is distanced from the actor and Benjamin says that they take on the role of a critic as there is no personal contact with the actor This permits the audience to take the position of a critic, without experiencing any personal contact with the actor. The audiences identification with the actor is really an identification with the camera. Consequently the audience takes the position of the camera; its approach is that of testing. This is not the approach to which cult values may be exposed (Benjamin p13). The audience do not stand back and admire this art form and therefore it can be said that film has a ltered arts very nature and in this way it promotes the detachment of film from the realm of the beautiful semblance which, so far, had been taken to be the only sphere where art could thrive (Benjamin p15) The mechanical reproduction of film changes many of the original notions on art. One of the most radical ideas contributed by film is the promotion of a revolutionary criticism of traditional concepts of art (Benjamin p15) In Benjamins mind, the production of film is the ultimate expression of the aestheticsation of politics as it was revolutionary and changed the way in which people interpreted and saw the outside world. The invention of film allowed people to escape for a short time ultimately masking them from reality. Benjamin realized that film had the power to be used for political purposes and that it was well suited to propaganda. Film had the power to attract and hold the attention of the audience in order to shape their beliefs on the dominant political ideology without questioning. Its apparatus is perfectly suited for propaganda in both a positive and negative way. In fascism, film was used to celebrate the cult leader with whom the masses could identify without being urged to denounce social inequality. (Van den Braembussche 2009 p189) Benjamin also discusses another way in which mechanical reproduction affects society by discussing the change in the social status gap. Before mechanical reproduction a work of art would be a singular object unique by its individuality. Important works of art would be kept in private dwellings by someone of high social status and other places such as cathedrals, castles or private museums. These works of art would be inaccessible to anyone in the lower classes who were considered not worthy of viewing them. These private works of art defined the owners status due to the exclusivity of the art and its exhibition value. Due to mechanical reproduction the value of art took a dramatic shift. A piece of art was valued by its uniqueness and its aura. Today, an image is valued not in its uniqueness but rather in its aesthetic, cultural and social worth. With the introduction of mechanical reproduction the social gap between those who viewed art and those who didnt began to close. There was an increased circulation of images and documents that were very rare and used by the higher classes. Once mechanical reproduction became widespread these rare images and diagrams were shared by all classes increasing public education and thus closing the status gap. Technology meant that art could be reproduced and consumed by the masses, which Benjamin saw as a democratising feature. Benjamin envisioned a time when art was no longer reserved for the elite, but could be enjoyed, discussed and interpreted by anyone (Gentz p116) Benjamin influenced the work of Theodore Adorno. Adorno also wrote about art as having an aura. Adorno agrees with Benjamin in some regards such as that the aura has declined in this age of mechanical reproduction and that the aura of art is declining in the modern era. However he disagrees with Benjamin in other areas such as the reason for this decline. Adorno criticised Benjamins The work of art in the age of mechanical reproduction in a letter he wrote to Benjamin. He critisised the manner in which Benjamin used his concept of aura. Adorno criticises the way Benjamin transfers the concept of magical aura to the autonomous work of art' (Van den Braembussche p189 ) Adorno thought that Benjamin made it appear that only autonomous works of art are characterised by aura.

A Struggling Economy: Jamaica and U.S. Relations Essay -- Essays Paper

A Struggling Economy: Jamaica and U.S. Relations Introduction: In â€Å"Jamaica : a guide to the people, politics, and culture† Marcel Bayer asserts that almost every country in the Caribbean since colonialism has been affected, in one way or another, by the rule of the United States. According to Bayer, the United States’ influence on the Caribbean has been perpetuated by four American interests: 1) the encouragement of trade, 2) the protection of U.S. investments, 3)the formation of alliances to prevent intervention and 4) the promotion of regional support for U.S. international goals (Bayer, 39). In alignment with Bayer’s statement, many historians, politicians and economists alike have traced the history of the United States in the Postcolonial Caribbean and have shown how U.S. affairs through trade and policy have differed from island to island. For instance, due to the fear of communist expansion, the United States has invested a considerable amount of time and energy in countries, like Jamaica, that have seemingly sh adowed Cuba’s â€Å"oppressive† government. As a result, this paper will provide a historical examination of how Jamaica’s economy has been influenced by U.S. relations during the postcolonial era. Within this essay, I will address the following sectors: agriculture, manufacturing, emigration, textile and entertainment. In addition, to further my analysis of Jamaica’s devastating economy, I have also included responses from three Jamaican members of Stanford’s Caribbean Student Association (CSA). To protect my informants’ right to confidentiality, I will not include their names in this essay. Yet, before addressing this topic any further, I will now give a brief overview of Jamaica’s history of colonization, i... ...ersity of California, Los Angeles, 1979. Reckford, Mike. â€Å"White Reggae: Cultural Dilution in the Record Industry.† Popular Music and Society. Spring 2000. Rodriguez, Clara E. â€Å"The Shifting Color Line† Changing Race: Latinos, the Census, and the History of Ethnicity in the United States. New York: New York University Press, 2000. Self, Sayida. â€Å"Rastafari: An Ethos of Black Resistance.† (Ecology and the Conservation of Natural Resources, 3) Last Modified Friday, 12-Dec-2003 01:57:47 CST http://www.utm.edu/departments/ed/cece/ecology/Q4.shtml World-Aluminium.Org Home of the International Aluminium Institute. ***http://www.world-aluminium.org/production/index.html World-Aluminium.Org Home of the International Aluminium Institute. http://www.world-aluminium.org/environment/economic.html Self, Sayida. â€Å"Rastafari: An Ethos of Black Resistance.†

A Logical and Unemotional Justification of Capital Punishment :: Argumentative Persuasive Argument Essays

A Logical and Unemotional Justification of Capital Punishment Just as the Pied Piper of Hamlin was paid to destroy the rat population, the state prisons are being forced to perform a similar action with what is an overflow of vermin. Taking either a "pro" or an "anti" stance is not something to be done lightly. Most people decide which side they are to take based on purely emotional reasons. Those who support capital punishment do so based on a hatred of the crimes committed, and a fear of similar crimes happening to them. This is not the way to reach a logical decision. Others abhor violence, and feel that two wrongs, namely murder and execution, do not make a right. (although in science, the language of logic, two negatives do make a positive.) Morality, fear, hatred, and ignorance often play a large part in important decisions, dooming society to enforce ridiculous laws, and leaving itself susceptible to rotting from the inside, out. First and foremost, it is important to put our version of capital punishment in an accurate, historical context. Since that dawn of civilization, through the laws of Moses, and the laws of Hammurabi, what you did, was done to you. The advancement of civilization is peppered with this same prevalent idea of reciprocity. To argue against these historic beliefs is to argue against the growth and development inherent in history. If at anytime this law of reciprocation had been ignored, chaos would have been re-introduced into society, creating a premature, and quick, decadence. In comparison, our law of capital punishment is a cake-walk. We do not hack off your hand when we think you take an apple. We do not burn out your eyes when you lust after another man's wife. We do not cut your tongue out and feed it to the lions if you verbalize the name of God. We offer you a trial by your peers, in which you must be proven without a doubt to be guilty. Then, you are locked in a penitentiary, where you can easily be granted an appeal. You exist incarcerated usually for many years, until your appeals have been defeated, the proof against you has been confirmed, and your crimes against humanity are of such a heinous nature that you have condemned yourself to a painless, quick, and easy death.

Choosing the best harware for my system Essay

      Paint Free with every computer The main use of paint is that you can create drawing on the computer and you can also design stuff as well. The advantage of paint is that you can actually draw your picture. The disadvantage of paint is that your drawing isn’t accurate if you have a steady hand. It is very easy and straight forward to use. You cannot use it in any advanced data. Every one can use paint to create4 anything. Some people may find it very childish and might not like it. Alternatives This table is about the application I am going to use and the alternative application I am going to use. Name of Application. Alternative Application The way it works Advantages Disadvantage Difference it would make if I used it Microsoft word Notepad The way it works is that it is special application that enables to write things and also you can write your work in such way that suits you best. The advantage of Microsoft is that you can do a publish your in various ways. The disadvantage of Microsoft word is that it takes quite a lot of space. The difference that it would make to use Microsoft word it would be much easier, better and more sufficient. Another advantage is that you can you can do your in such a way that it fit you best. The thing bad about notepad is that the entire font has to be the same type of font. Notepad takes very little space. You cannot put pictures in notepad which makes it look bad. Microsoft access Open office base The way it works is for creating switchboard and web pages. The advantages of Microsoft access is that there are so many ways of creating a switchboard and you can choose any way you like. The disadvantage of a Microsoft access is that it is made for small business and not for big business. The difference that it would make to use Microsoft access it would be much easier, better and more sufficient. It is very fast and reliable. It takes up a lot of memory. It is very easy and straight forward. Office has fewer tools than access and less professional. Internet explorer Mozilla Firefox This works by You clicking on the application then a page should appear on the screen and you can go on any website you want. Mozilla Firefox is very fast compared to internet explorer. It is more expensive than internet explorer because it is better than it. Mozilla Firefox is much better than internet explorer because it is the latest application out and though it takes more space on your memory but it is more secure. There is less chance you will get a virus when you download things. Mozilla Firefox takes time to load on websites that have viruses. It is more secure than internet explorer. Mozilla Firefox is more complicated because less tools. Paint Adobe Photoshop The main use of Paint is that you can create drawing on the computer and you can also design stuff as well. Paint is very simple and straight forward. The disadvantage of paint is that your drawing isn’t accurate if you have a steady hand. The difference it would make if I used paint is that it would be easy and also it comes free on the computer. Paint can be used by anyone even children. Another disadvantage is that people might think that paint is not suitable for them due to its childishness. Paint already comes with the computer. Also It is slow to use and the file document for paint looks too childish and also pictures cannot be uploaded on database. Input The input devices that I am going to use are keyboard, mouse and scanner because these help me to create a database. Device Speed Errors that can be made Way to correct errors Keyboard The keyboard doesn’t actually have a speed that it works it depends on how the fast the typist is. The errors that can be made is that when someone is typing too fast or normally then they can press the wrong buttons and then the word becomes the wrong spelling which can lead to problems such as, if you spell the name wrong then the ticket can be addressed to the wrong person and also if you enter the address wrong then the ticket will be sent to a different address. This will cause a lot of hassle. The ways to correct this is asking the customer what he has said and to reassure that he has said the right things and if the customer has said a letter then you can use phonetics like â€Å"a† for â€Å"apple. † Mouse The speed of the mouse depends on how fast the user actually moves the mouse. The errors that can be made with a mouse is that you click on the wrong thing and this could also lead to a lot of difficulties because if someone booking a ticket to a certain place then if an employee clicks on the wrong place or the wrong time it will cause a lot of havoc. The ways to prevent these mistakes is by when the employee is talking to a customer then he should double check that what he is clicking also another way you can prevent these thing is by having shortcuts and switchboard so that there is less chance of clicking the wrong thing. Scanner The speed of the scanner depends on how powerful the scanner is like if it is powerful then the scanner will be quick for scanning. The errors that can be made on a scanner is that if someone is accidentally put the paper the wrong way round then the picture that appears on the screen will be also the wrong way round this will be trouble for the company because if their logo is the wrong way round then the they will put their logo up and when they do that the customer will see that the company is not professionally trained and then customers might not join the company. The ways to prevent this is by double checking first if the paper is the right way round and that the lit of the scanner is shut properly and to see if you have typed in the right settings and that you give the scanner enough time to scan. Keyboard To detect errors in my work I used spelling and grammar checker, which showed me the errors that I had made in my work. I also proof read the work to make sure there were no errors. To correct errors in my work I used spelling and grammar checker which gave me suggestions for my errors. I corrected some errors manually by reading through the work and then correcting the errors and I also right-clicked on the mistake and chose from the matching/possible spellings. To prevent errors from happening in my work I checked and read everything whilst typing to make sure no errors were being made. To prevent any errors in typing I used the validation technique to ensure that the data entered was valid. I also used drop down boxes to limit the search to make it easier to find the data. Mouse To detect errors in my work I checked that there were no extra/unwanted lines or marking made and that no other program or tool was clicked besides the one that I wanted. I corrected the errors in my work by using the eraser to erase unwanted lines or markings and I closed the program that had opened accidentally and opened the one that I needed for my work. To prevent errors from happening in my work I drew everything carefully and slowly and did the drawing step by step to make sure no unwanted markings/lines were made. I also clicked items carefully to make sure that no other programs or tools were opened or clicked. I also used specific buttons to automatically draw a proper line or to direct me exactly to the location I wanted to reach. Scanner To detect errors in my work I used spelling and grammar checker and proof read the work to make sure there were no errors. I also checked that the scanned image/text was exactly the same way around as the original piece. To correct errors in my work I used spelling and grammar checker to correct the mistakes and rotated the image/text back to its original form if it had been scanned up side down. To prevent errors from happening in my work I made sure that the paper was put the right way around on the scanner glass and the cover was closed properly to prevent smudging of letters. Effects of Inaccurate Data If you have inaccurate data it will affect your system and may lead to customer leaving. Data Effect Way it can be prevented. Name spelt incorrectly The ticket could be given to the wrong person or else when the person calls in to book another flight the customer will be told that the staff member could not find his/her account this will result in wasting further time as employees will have to either create a new account or ask for further details. If the customer discovers that the company is not very professional as they make a lot of mistakes then this can result in the company losing important members and customers. The ways this problem can be prevented is that when the customer phones in, when the employee is speaking to the customer and the customer tells him his detail then when he says something the employee can use phonetics e. g. â€Å"a† for â€Å"apple† or other than that the employee can use headphones to hear the customer more clearly or use a webcam to see the actual customer and there will be less chance of the employee to make a mistake and these are they way it can be prevented. Address not correct, such as postcode The effect of the address not being type in correct is a great thing because when the company sends the ticket to the wrong household then when the customer asks when the ticket is going to arrive then there will be confusion and argument and by this the customer might leave or the will further wasted time by making a new one. The way to prevent this problem is that when the customer tells his detail and when the employee hears then there should be validation and verification then there will be less chance of misconception. Recommendations not checked correctly If the recommendation is not entered properly then what the customer would have wanted on the flight will not be there and if it is a old person that requires space then if the company entered the wrong recommendation then it will cause the old person a lot of trouble. To prevent the wrong recommendation then the company could put the right input mask in then there will be less chance of the recommendation being type incorrectly. Gender not entered correctly. If the gender is not entered in properly then when they are boarding or in the airport then there will think that the customer will be trying to fraud his passport and this will cause a great hassle. Also if the gender is entered wrong it can cause the customer a lot of embarrassment. To prevent this type of mistake then the company should put validation and verification and make it only they can enter the words â€Å"male† or â€Å"female† and by doing this will reduce the chance of making a mistake in writing whether male or female. Date of birth not entered in correct format. The problem if the date of birth is not typed correctly then when the customer goes to the airport it could can be very embarrassing and after the customer might chose to leave the company. To prevent this mistake the company when making the database they could put in the right ‘Input Mask’ and the right data type. Subscriptions not entered in correct format If the subscription is entered incorrectly then if like a fat person asked for 2 seats then if they get it wrong then when the fat person goes in the plane then it will cause him a lot of hassle. To prevent this mistake then the company should put in the correct input mask and the right data type and also use phonetics and this will lower the chance of making a mistake. The best method of getting the most accurate information is to re-check with the customers. Validation When someone is entering data into something it is very vital for you to enter it correctly. This is why validation comes in. The actual meaning of validation is to make sure the data is allowable like when you get a database and when it says enter gender and if you enter something besides â€Å"male† or â€Å"female† then it does not allow you this what validation it. I need validation for my database because when someone uses it then there is less chance that someone will make an error this is why I going to use validation. Verification (It was mentioned earlier that validation cannot make sure data that you enter is correct, it can only check that it is sensible, reasonable and allowable. However, it is important that the data in your database is as accurate as possible. Verification can be used to help make sure that the data in your database contains as few mistakes as possible. ) This is from Teach me ICT. Com by this you can see that when verification is the like the second step of validation that make sure that you most likely not to get a mistake and lowers the chance to get a mistake. Output This table is the output devices that I am going to use. Device Type The way it works Advantages Disadvantages Best place to use it Printer Laser The la.

Report on “Principle-Centered Leadership”

To successfully evaluate a work such as Principle-Centered Leadership, one must first examine the background of the author, in this case, Stephen R. Covey. He is a famous expert on issues of leadership, specialist in family issues, besides he works as an organizational consultant and vice chairman of Franklin Covey Co. From Stephen R. Covey’s pen came of several much-talked-of books, he is also an owner of numerous honors and awards; Time magazine named him among twenty-five most influential Americans. In 1990, following his successful Seven Habits of Highly Effective People (1989), Stephen R. Covey wrote a book entitled Principle-Centered Leadership.This book was an evoked response to new conditions in business pre-caused by applying the natural laws of life to organizations described by the author and challenges leaders face in business by applying these natural laws. Covey underlines that the sustainable success of organization as well as the success of an individual, in pa rticular, must be based on persistent work. Covey provides the interpretation of the natural laws, among which one can find security, guidance, wisdom, and power, and further on he expatiates how concentration on these laws and defined by him seven-habits practice bring about personal and organizational change.Besides, according to Covey, determined commitment is prerequisite to success in business, and latter can be achieved only if one is ready to complete paradigm shift in long-range outlook. The paradigm, which author intends to bring for the reader, is many-sided and is conformable to classic dilemmas of contemporary life. The principle-centered leadership presents a new way of thinking based on timeless principles. These principles of human being presented on various levels including personal, interpersonal, managerial, organizational serve as a core of Convey paradigm. Each level is described by key law: personal – trustworthiness, interpersonal – trust, manager ial – empowerment, organizational – alignment.According to Covey principle-centered leaders are people, regardless the gender, who work on the ground of natural principles, or laws, and make those principles into the center of their lives, into the center of their relationships with others, into the center of their agreements and contracts, into their management processes, and into their mission statements (Covey 1990).In this book Covey attempts to expound habits that basically help people to achieve effectively success both in their professional and personal lives.This book is supposed to serves as a leadership philosophy guide, the guidebook to personal fulfillment and professional success through â€Å"principle-centered leadership† based on principles, showing how goals of excellence and total quality express an innate human need for progress in personal and organizational life. The book is aimed to show that a world of business is still based on the  "power-brokering† and â€Å"strong-armed† approach to leadership and it needs to be changed. This book supplies managers of any level with instruments and vocabulary to acquire proper leadership quality and become mediators of appropriate change.Covey describes traditional business workplaces as small societies where the colleagues that work together share the same political and social needs and interests as all people do in the society in its broad direct meaning. Thus, he suggests exploiting a â€Å"principle-centered leadership† paradigm for businesses that presumably is based on time-proved social values. As for any society the most important things are the maintenance of stability and order just the same for sustained success and more efficacy of any business such important thing is adaptation of the unilateral authority and government of a management hierarchy that views employees as economic units, not social participators.However, in the â€Å"human rela tions paradigm,† this power is, to some extent, more well-disposed, it takes into account and accepts emotional needs, while remains the same strong. â€Å"Human relations paradigm† uses the creativity and talent of employees more extensively, though preserves its utilitarian sense. In any event, employees are usually only a means to reach the target of the company. It often happens that their initiative is not appreciated. In other words, Covey draws the attention to the fact that very often employees are not considered to be political and social peers in most companies.According to Covey companies are facing a need to use all of the talents of their employees in order to achieve active competition of an infinitely more complex and dynamic economic landscape. He implies that a new principle-centered leadership paradigm is required. Moreover this paradigm is centered at the social and political â€Å"principles† of â€Å"fairness, equity, justice, integrity, hon esty, and trust† (Covey, 1990). Admittedly, it is a paradigm that provides full citizenship within a company to all employees.The author describes characteristics of a company operating with application of principle-centered leadership paradigm. The authorized employee, who stands in the base of the company, is trustworthy, in other words, he or she is highly-qualified and possesses the features of integrity and maturity. Such individual trait of trustworthiness develops trusting relationships among all other members of the company to such extent that constitutes the foundations of the company’s success. Trust also assists to achieve highly efficient communications among the company staff. The company is managed in compliance with â€Å"win-win performance agreements with negotiated accountability and consequences stipulations† (Covey, 1990). With such agreements in place, explicit managerial control is replaced by self-supervision (Covey, 1990). The author asser ts that companies that have taken over principle-centered leadership cease to be autocratic, and have established a form of democracy.However, one question arises while reading this book. Is the principle-centered leadership really democratic? The implementation of principle-centered leadership involves top-down approach. This paradigm intended for top leaders, possessing wisdom, with the purpose to convert their organizations by â€Å"communicating vision, clarifying purposes,† and establishing an overriding, governing mission (Covey, 1990). The aim of mission formulating is to increase employees’ feeling of making contribution. The author provides long-winded explanation why he offered such behavior which can heighten an executive's honor and authorities with others. It becomes apparent that the principle-centered leadership paradigm is supposed to rest on charismatic leadership, which often calls to emotions and not comprehensive participation.Covey’s concept of principle-centered leadership is based to great extent on his debates that principles of cooperation among people are â€Å"self-evident, objective, and external† as the natural laws should be. However, such statement seems to lack sound reason. Impartiality, integrity, and justice are all disputable points that often fall under strenuous debate in society. The all-wise leader does not have a hold on the definition of those ideals.Principle-centered leadership adopts the frame of employee authority, but in reality it seems to be, to more extent, a paradigm in motivation. The aim in principle-centered leadership is to make employees, in imperceptible way, believe that the company is being managed in a well-disposed, impartial manner â€Å"by all-knowing, high-minded leaders towards lofty goals† (Covey, 1990).The author fails to provide compelling and strong examples of conflicts that may accompany principle-centered leadership concept. These potential conflicts are, actually, underestimated as inessential compared to the prevalent devotion to a transcendent mission.In conclusion, Covey fails to convince the reader of efficacy of principle-centered leadership treating it as indefinite concept and applying, unfortunately, no social approach to form the basis of this concept.Bibliography:Covey, Stephen R., Principle-Centered Leadership New York, NY: Summit Books, 1990

Plantaze

INTERNATIONALIZATION OF SEE-FIRMS Final Group Report Table of content 1 1. 1 1. 2 1. 3 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Background Description †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Research Purpose †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Structure of the Report†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2 2. 1 2. 2 RESEARCH METHODOLOGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Data Collection †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Data Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 3. 1 3. 2 3. 3 CASE STUDY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Company Description (www. plantaze. com) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Internationalization Process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Internationalization Motives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 4. 1 4. 2 ANALYSIS AND INTERPRETATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Theoretical Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Application of the Uppsala Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 5 5. 1 5. 2 IMPLICATIONS AND LIMITATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Implications of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Limitations of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 6 7 8 CONCLUSION AND FUTURE RESEARCH †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 APPENDIX †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 1 Introduction In this chapter the background of the case study will be presented, as well as the purpose of the study will be stated, before an overview of the structure of this report is given. 1. 1 Background Description Today, many companies take the step to establish themselves abroad. The motives for internationalization are many. Perhaps the home market is saturated, presence in a certain country grants access to strategic resources or there are cluster effects to be explored in a specific region.The decision makers of the companies that are becoming international have different experience, are in different situations and consider different motives before taking the step into the international market. (Masum/Fernandez 2008, 2) For the past few decades researchers have been debating over existing theories and developing new theories of international business to explain why and how companies internationalize. Internationalization theories are explaining different internationalization processes, which are taking place when companies expand across national borders.Ranges of internationalization have been discussed in various investigations with the conclusion that the majority of these frameworks fail to explain internationalization behavior of various companies, however, this doesn’t mean that they are not usefu l at all. (Pett 2008, 1) It is inappropriate to approach the internationalization process without formulating a strategy. Without a proper strategy the firm is about to fail in their internationalization. Formulating a strategy also involves deciding hen, how and which markets to enter. There are several market entry modes a firm can choose from, such as exporting, contractual relationships (licensing, franchising), as well as equity or ownership-based international business activities like FDI or collaborative ventures. (Masum/Fernandez 2008, 2) 1. 2 Research Purpose The purpose of this study is to gain a better understanding of the internationalization process of a SEE company, particularly the usefulness of the main theory: the Uppsala Model. 1 1. 3 Structure of the ReportThe report is divided into six major parts: Introduction, Research Methodology, Case Study, Analysis and Interpretation, Implications and Limitations, and our Findings and Conclusion. The introduction part conta ins the background description of the general topic and the research purpose. Followed by the Research Methodology part, where the research method, data collection and data analysis is described. Then the chosen company is presented in particular and their internationalization process and their motives for internationalization are discussed.In the Analysis and Interpretation chapter the theoretical background and to which extend the company followed the theory is presented, along with a broad discussion of the gathered empirical data. There are also some implications and limitations mentioned in the next chapter. In the conclusion there is a brief presentation of the findings as well as possible further research on the topic. 2 2. 1 Research Methodology Data Collection The data collected and used in this analysis has been mainly collected from websites and online databases. This means that the method applied was Desk Research.As depicted by name Desk Research is the research techniq ue that is mainly acquired by sitting at a desk. It involves collecting data from existing resources and, compared to Field Research, is the cheapest and quickest option. Nevertheless, there is always the problem of the validity, objectivity and credibility of the data found. There are basically two types of desk research: Internal Desk Research and External Desk Research. Whereas the former is being used only in corporations or companies that possess an internal database, the latter can be done by anyone.External Desk Research is the actual method that was used when gathering information about the company, about the market and about other countries. 2. 2 Data Analysis First of all, it has been decided to go with the company Plantaze. Afterwards, a huge amount of data about the company’s history, strategy and current situation has been gath2 ered directly from their official website, plantaze. com. Moreover, detailed information about their products and production process has been found here.Additional financial and statistical information was found on the website of the Montenegro Stock Exchange (MNSE), montenegrobreza. com, where the company is listed and traded. Normally, looking and searching for data in online databases is very expensive. Fortunately, there has been access to the WU network, where many online databases are available for the research. ‘Amadeus’, ‘Factiva’ and others have given supplementary data about the company’s foreign subsidiaries for example that were not that clear in the places looked before.Actually, the main difficulty was finding data about the company’s operations abroad. For that reason it was necessary to get in contact with the Plantaze company in order to get more accurate data on their internationalization process. The people were kind enough and shared some very important facts and dates that completed the information pool that was needed. In order to work on the Excel sheets , economic, political and geographical data on the countries in which the Plantaze company is directly or indirectly doing business were needed.For this, the official websites of the specific countries governments and other websites of some important international organization like the World Bank or the CIA World Factbook were used. Before starting to write about the company’s past, present and future situation in the company description, articles from the press about the company and its operations were read. Also a look at various customer reports and trade association reviews about the company were necessary, so that an objective and closer insight to the true image of the analyzed company could be provided.Psychic Distance Psychic distance is defined as factors such as differences in language, culture, political systems, etc. , which disturb the flow of information between the firm and the market. Psychic distance chain refers to economic, geographical and cultural distanc e. (Johanson/Wiedersheim-Paul 1975, 308). Hofstede’s model of cultural dimensions from 1970s as one of the first theories that could be used to explain observed differences between cultures, has become an internationally recognized standard and major resource in cross-cultural studies. The original theory identified four cultural dimensions for distinguishing cultures: †¢ Power distance dimension (PD) focuses on the degree of inequality between people with and without power in society; †¢ Individualism dimension (IDV) refers to strength of interpersonal connections and share of responsibility among people; †¢ Uncertainty Avoidance Index (UAI) measures degree of tolerance towards uncertainty and unknown situations and †¢ Masculinity (MAS) referring to gender differentiations and inequity in society.After some more researches Hofstede added a fifth dimension – long-term orientation (LTO) which relates to how much society values long-term devotion to t raditional values; and in the 2010 a sixth dimension – Indulgence versus restraint defining the attitude of society towards gratification of basic and natural human needs related enjoying life and having fun. (mindtools. com 2012) The following factors were used for this case study: The geographical distance is an important factor to calculate transportation cost from the production facility in Montenegro to the sales markets abroad.The figure was calculated by measuring the air line distance from Podgorica (Montenegrin capital) to the capital of the reference country. It is the most important figure for Plantaze as it is a mainly exporting company. So this factor was overweighed against all the other chosen factors. The cultural distance consists of the above-mentioned dimensions, power distance, uncertainty avoidance, individualism, and masculinity. Regarding to Hofstede the differences of the dimension of country A and the reference country, i. e. Montenegro, are calculate d in a first step.This difference has to be squared and divided by the variance of the whole spectrum of countries. Cultural distance in exporting is important because of the sheer nature of the product. Drinking wine is something that is embed in the national culture, thus making the cultural distance a factor that needs to be taken into consideration. Furthermore for marketing and communication reasons the cultural distance between two countries can make a company change the strategy. 4 It was calculated by using the Kogut and Singh-Formula:When calculating the internationalization process of the company regarding only the subsidiaries and the joint venture the cultural distance variable gains importance. Because entering a market in this way, by greenfield investment, a company has to think and act on a long-term level. The country’s culture can be decisive in whether the own company will be successful or not. The â€Å"wine† distance measures the wine consumption p er capita of a nation compared to Montenegro. This figure is relevant because it would make no sense for a wine producing company to enter a market that scores low.As already mentioned wine consumption is something that is highly linked to the nation’s culture and their drinking habits. That is why this is a relevant figure. To calculate the wine distance, the same formula as above has been used. The economic distance was not taken into account because of the fact, that it is not relevant for this type of industry. To calculate the psychic distance the above mentioned factors have been standardized to numbers between 0 and 1, while 0 stands for Montenegro respectively a country with the same figures than Montenegro and 1 for the country with the highest distance to the reference country.The factors have been weighted according to their importance. In the exporting internationalization process the geographical distance has been weighted with 60%, the cultural and the â€Å"wi ne† distance were weighted with 20% each. In the subsidiary and joint venture internationalization process the geographical distance has also been weighted with 60%, the cultural distance with 40% and the wine distance was not taken into consideration. 5 3 3. 1 Case Study Company Description (www. plantaze. com) ‘13jul-Plantaze’ is a wine-producing company from Montenegro.Its history takes us back more than 100 years, more specifically to 1907 when the Montenegrin wine ‘Vranac’ won its first prize in London. It was but more than 50 years later, when the government of Montenegro decided to invest in the development of agriculture, that the led to the creation of the company Plantaze as we know it today. Between 1964 and 1974, Plantaze expanded the vineyard to 377 ha and the wine cellar capacity to 26. 000 hl. In the 1977-1982 period, the company realized one of its most important projects.Transforming the arid and rocky soil of the ‘Cemovsko†™ field into one of the largest green oasis of the Balkan area is not something to be overlooked. 62 million U. S. dollars cost the creation of the largest vineyard in Europe at that time, covering 2000 ha of orchards and vineyards. The geographical position makes this place so unique. Located at about 30 km from the Adriatic See, on the river Bojana, the ‘Cemovsko’ field has a microclimate of its own, suitable for quality grape production.In 1979 the main processing plant was built near the vineyard. ‘Agrougostitelj’, ‘Agrokom’, ‘Agroekonomski institut’, ‘Uvoz-izvoz’ and ‘Ribnjaci’ merged with Plantaze in 1998. 2005 was the year in which the company established a joint venture with their Italian partners and added the first sparkling wine ‘Val’ to the product range. During the years, they successfully obtained international certificates of quality such as the ISO 9001:2000; HACCAP or the IS O 14000. In 2007, Plantaze invested 2 million euros in the remarkable wine cellar ‘Sipcanik’.Located at 30 meters below the soil, covering about 7000 m2, this completely natural area has the perfect climatic and technological conditions to age over 2 million liters of wine in wooden barrels, oak barriques and bottles. In the last 10 years exports have risen by 530% to 4 million bottles in 2008. The company exports to over 30 countries situated all over the world, from the U. S. A to Canada, to the E. U. countries, Russia, China and Australia. Today, Plantaze still owns and manages Europe’s biggest vineyard at ‘Cemovsko’ field, which stands on 2310 ha and contains three wine cellars with a capacity of 310. 00 hl. They recently announced that the investments made in the period 2003-2009 were over 40 million euros. With an annual production of 22 6 million kilos per year, Plantaze is the biggest producer of wine and table grapes in Montenegro. A quick l ook at their company’s official website will be enough to understand that this company has something special about it. Their mission statement is to produce worldclass quality products with which they can satisfy their loyal customers and gain new ones.It must be added that the company is not just producing and selling wine and grapes. An 85ha peach plantation that averages an annual production of 1. 200 tons is one of their most prized possessions. As of 1957, Plantaze produces and sells about 100 tons of Californian trout. The ‘Mareza’ fish pond covers 6. 000 m2 and is exclusively fed by fresh spring water. The grapevines used are not being bought; they are being grown on a nursery of rootstocks that spreads over 40 ha. Two restaurants complete their portfolio. Mareza’, a restaurant with a capacity of over 400 seats, located 5 km outside of Podgorica and ‘Jezero’, with a capacity of over 300 guests, located along the main road between Podgor ica and Petrovac, on the shore of the beautiful and relaxing Skadar Lake appear in every touristic guide of Montenegro. Coming back to the wine business, we can see that Plantaze offers a great variety of wines. 11 types of red wine and 6 types of white wine are currently in their catalogue. Furthermore, we can find a special rose wine made from red grapes applied in the white wines production. Three types of brandy complete the offer.The Plantaze company is probably one of the most successful brands and businesses in Montenegro. Their incredible attitude towards the environment and their fine attention to detail stands before every product they make. The Plantaze company must be a proud flag-bearer and ambassador of Montenegro because they managed to achieve something that many firms only dream of, and that is to produce traditional goods from your local country and culture at the highest quality possible. For this reason and others, the company Plantaze has been chosen to be analy zed and presented. 3. 2 Internationalization ProcessBecause the company has a history of over 40 years, in which it sold goods on an international level, the need for splitting up the process into more than one period was created. Therefore, the internationalization process was divided into four different phases. 7 These phases are not equal. For example, the first period is twenty years long, whereas the second one is fifteen years long. The reason for this is that the first two periods were slower from the internationalization point of view than the last two. So, in the first period that is between 1964 and 1984, they started selling their products on the Yugoslavian market and in Albania.The argumentation for the fact that Yugoslavia has been added to the internationalization process is actually very easy to follow. Because for the company at stake the cultural distance is of great importance, it was clear that Yugoslavia had to appear on the graph. Although from a political and technical point of view, there was only one single country and one single market, taking the cultural differences into consideration, the situation changes dramatically. The seven entities that are now seven different countries have their own traditions, habits and culture.Therefore, selling products all over the ex-Yugoslavian territory makes the process an international one. Furthermore, if the Uppsala Model is the center point of this presentation, gaining knowledge about different cultures and using it into new markets, like Plantaze did, just proves out argumentation. In the second phase, from 1985 and 2000, numerous other markets were penetrated. Of course, after 1991 and the fall of ex-Yugoslavia, the products sold into these new established countries could officially be called exports. The company entered some Central European countries like the Czech Republic, Slovakia, Poland and Hungary.In the east, Bulgaria was chosen to start exporting to. The first countries from the E uropean Union in 8 which the firm started internationalizing were Italy, France and the U. K. , in which they established a wholly-owned sales subsidiary in London. Russia was the first distant market they choose. In the third period, or between 2001 and 2004, the focus remained on Central and Western Europe. Germany, Austria, the Netherlands, Belgium and Sweden were the next markets they entered. The third period also meant a development of the internationalization process.Some very distant markets such as China and the United States were submitted to the process. The fourth and final phase takes place from 2005 until the present day, in 2012. Norway and Switzerland are the newest addition from the European continent, while Canada and Australia are another two distant markets to which the company started exporting. 3. 3 Internationalization Motives To figure out the motives for the internationalization of Plantaze a quick look at Dunning’s different categories of motives is necessary. Strategic Asset Seeking Resource Seeking Efficiency Seeking Motives for Internationalization Network SeekingMarket Seeking 9 Dunning (2000) explains how market and resource seeking motives have been the two most recognized categories of motives before. These two categories still correspond to most first time internationalization by firms. Overall, efficiency seeking and strategic asset seeking motives increase in significance and are more common as motives for companies already engaged in multinational activity. He also shows that closer relations with customers and durable relations with suppliers were important motives. Furthermore, he suggests that internationalization was more driven by opportunities rather than threats. Hansson/Hedin 2007, 5) Market Seekers: Companies that invest in a particular country or region with the intention to supply goods and services are called market seekers. This category of motives focuses on demand aspects. (Hansson/Hedin 2007, 6) Plant aze’s home market is limited as Montenegro is a small country and so it brings the firm not enough revenues. This fact and also to diversify the customer base of Plantaze to reduce the dependence on the home market are reasons why they decided to go abroad. Resource Seekers: According to Dunning (1993) resource seeking means to invest abroad in order to obtain resources.This could be resources that can be acquired at a lower comparative cost, or simply does not exist at all in the home country. (Hansson/Hedin 2007, 7) Plantaze is not seen as a resource seeking company, as the conditions for producing in Montenegro are unique. Sometimes skills and capabilities are resources that can be used through collaboration with a business partner. Efficiency Seekers: The purpose is to rationalize structures of established investments in order to gain from common governance. Often those benefits come from economies of scale, but also risk diversification.Therefore, efficiency seeking is s een as gaining from the differences of factor 10 endowments, cultures, institutional arrangements, and economic systems etc. (Hansson/Hedin 2007, 7) Economies of scale and scope as well as the increase of sales and profits are issues that an efficiency seeker often focuses on, and so does Plantaze. Another motive for the company to internationalize is that Plantaze might be able to lower the tax burden. Strategic Resource Seekers: Strategic resources are for example patents, knowledge, the skills of employees, and strategic supplies necessary for developing comparative advantages.By focusing on developing strategic resources the company supports its long term strategic objectives. (Hansson/Hedin 2007, 8) Plantaze’s aim is it to create brand awareness in foreign countries and to transmit the positive image of Montenegro by producing a traditional product from the home country and selling it to other countries. Network Seekers: The network orientation reflects to what extent co mpanies participate in alliances, cooperative ventures and other forms of similar social connections. Networks outside the organization can be very important for the companies.Companies intend to nurse, develop and expand their existing networks. (Hansson/Hedin 2007, 9) Developing useful foreign relationships is an important factor for Plantaze. Their partner have knowledge of the local markets and the necessary skills. 4 4. 1 Analysis and Interpretation Theoretical Background The Uppsala Internationalization Model The Uppsala Internationalization model is a model of a firm's choice of market and form of entry when going abroad. It was developed by a number of Swedish researchers, Johanson, Wiedersheim-Paul and Vahlne (1975, 1977). The model was named after the business 11 chool of the Swedish city and based on the process of internationalization of four Swedish manufacturing companies with operations in more than 20 countries. The model assumes that internationalization is a progre ssive process made of several successive stages. The main aspects of internationalization are market knowledge and level of commitment in a particular host country. The major obstacle to international operations is the lack of knowledge about foreign markets and operations, which can be overtaken gradually by actively engaging in such foreign environments (Forsgren, Hogstrom, 2004; Lakomaa, 2009).The Swedish researchers noticed that observed companies had begun to operate abroad in nearby markets and then slowly penetrated markets far away. They entered new markets through export, and after several years of exports the company could establish wholly owned or majority-owned operations. Thus, the process of progressive internationalization is built on four stages that are: sporadic export, export via independent representatives, foreign sales subsidiaries and production and manufacturing units in foreign markets. Source: Forgren and Johanson 1975, 16 12The figure shows that additional market commitment will be made in small steps, both in the market commitment and geographical dimension. The geographical dimension means that firms enter new markets with successively greater psychic distance, defined in terms of factors like language differences, culture and political system, etc. Therefore, companies internationalize by going to those markets they can most easily understand and where the perceived market uncertainty is low. Criticism of the Uppsala Model There were several critics referring to the Uppsala model.Some of them are that the model is too deterministic (Reid, 1983; Turnbull, 1987) or that the model doses not take into account interdependencies between different country markets (Johanson and Mattson, 1986). Studies have shown that the model is not valid for service industries, situations of highly internationalized companies and industries and that the whole internationalization process has speeded up. Firms also tend to enter ‘distant' markets i n terms of psychic distance at an early stage (leap-frogging tendency), because the world has become much more homogenous and that has lead to that psychic distance has decreased. . 2 Application of the Uppsala Model Only by simply looking at the internationalization process that the Plantaze company followed over the years, it is easy to conclude that the firm followed more or less the theory that the Uppsala Model describes. In the beginning, for example, when the firm started selling their products only on the ex-Yugoslavian territory and Albania without having the need of going to distant markets is clearly the kind of behavior that a newly founded enterprise would have in the Uppsala Model.After learning from this experience (because in from the companies point of view, since culture plays an important factor, it learned a great deal from selling on the whole territory of Yugoslavia, where seven different entities and cultures were mashed together under one flag) they could sta rt and wonder off to other countries and cultures. In the second phase of their internationalization process, countries from Eastern Europe were chosen and some small steps to the Western part of Europe were also made. The first important milestone in the company’s history is the opening of their first sales-subsidiary in the United Kingdom.It is called Monteadria and it is located in 13 London. This particular step can be noted as the exception from the rule since the firm ventured off to a distant market directly by establishing a sales-subsidiary and not starting by exporting and then gradually develop. Nevertheless, it is quite difficult for a company that is active on the market to truly and without exceptions follow the Uppsala Model since it does not take into account other important factors such as market attractiveness, market size and others.The globalization and internationalization effect can be seen in every market and in every country. Because of that, because o f the massive inflow of information and data available in a blink of an eye, companies show leapfrogging tendencies and go to more distant markets earlier. The overall psychic distance between countries has decreased. Plantaze took full advantage of the fast moving business world in which they operate. The company grew rapidly and intensified export activities worldwide. As a result, their export figure has increased by more than 550% since 2003. 5. 1 Implications and Limitations Implications of the Study The main implication of the study would surely represent if whether or not managers that handle the company use the Uppsala Model when entering the internationalization process. Just by looking at the export path explained in the Excel sheet above, it is easy to conclude that the firm applied the model. Of course, the fact that the managers specifically used the Uppsala Model or that the pattern used just randomly fits, is something that needs to be analyzed more in detail.In contr ast, when it comes to the path chosen by the company for entering new markets and countries via wholly-owned or partially-owned subsidiaries or joint-venture, the situation changes. The path chosen is not similar to the Uppsala Model. One argument would be that they chose to enter the British market with a subsidiary in London before opening one in Belgrade or Sarajevo. The logical step, according to the Uppsala Model would be to start with establishment of subsidiaries in neighboring countries and afterwards spread out to other, more foreign countries. 14 5. 2 Limitations of the StudyThe main limitation of this study would be that it revolves around the Uppsala Model and thus making its criticism point, the major liability of the study. The model is old and was not updated to the current economic situation. For example, in today’s business world, companies have the tendency to leapfrog some entry modes and to go directly to more physically distant markets. The world today ha s become more homogenous because of the globalization process that has been going on in the last decades and the psychic distance has also decreased. The company described and used in the study, Plantaze, is not the perfect fit to the Uppsala Model.The point that the company posses enough financial resources leads to the fact that consequences of their commitments won’t have a huge impact on their balance sheets. Moreover, the company is not obliged to go abroad to gain new market knowledge and gain experience because today they can call on other sources for additional information and know-how. Universities, government databases and institutions or other companies from the branch can provide this kind of data. Regarding the limitations of the research, the fact that the findings are closely linked to a specific context is underlying.This research has been confined to a few countries in the European Union. This may not be sufficient to generalize our findings in this paper. Ho wever, this paper points out the direction and may act as an indicator how our company internationalized. Thus, we believe that our findings are useful to better understand the driving forces of the internationalization of Plantaze. 6 Conclusion and Future Research The path chosen by the Plantaze company follows to a certain degree the theory of internationalization that the Uppsala Model presents.No one knows for sure if the higher management of the company intentionally acted in this manner or if the match is just a random one. To better understand their internationalization process, in future studies, interviews with the persons responsible and who took the decisions must be conducted. Only then, only with that data, the study can truly show how the company reacted to the internationalization process and how they proceeded. Nevertheless, without having that data available to be 15 used, and only through analyzing ex-post the steps taken in the past, the Uppsala Model provides a p ossible framework for companies to follow.In addition to future research possibilities arising directly from the limitations, it should be recommended that future research may explore longitudinal research design for further contribution to international business in this context. 16 7 References Publications Birn, Robin J. 2001. The Handbook of International Market Research Techniques, London 2001 Hansson, Anders and Hedin, Kim. 2007. Motives for internationalization. Small companies in Swedish incubators and science parks, Uppsala Hofstede, Geert. 2001. Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations.Thousand Oaks, CA: Sage. Johanson, Jan and Wiedersheim-Paul, Finn. 1975. The Internationalization of the Firm – Four Swedish Cases, in: The Journal of Management Studies, 1975, 305-322 Kent, Raymond A. 1993. Marketing Research in Action, New York Kogut, B. and H. Singh. 1988. The Effect of National Culture on the Choice of Entry Mode, in: Journal of International Business Studies, 19(3): 411–432. Masum, Mohibul Islam and Fernandez Alejandra. 2008. Internationalization-Process of SMEs: Strategies and Methods, Vasteras. Pett, Timothy L. 2008.Examining SME Internationalization Motives as an Extension of Competitive Strategy, in: Journal of Business and Entrepreneurship, 2008, 1-13. Internet CIA Factbook n. a. : Hofstede’s Cultural Dimensions. Understanding Workplace Values Around the World http://www. mindtools. com/pages/article/newLDR_66. htm, accessed October 15, 2012. 17 Plantaze www. plantaze. com , accessed October 15, 2012. WHO http://www. who. int/substance_abuse/publications/global_alcohol_report/msbgsruprofiles. pdf, accessed October 15, 2012. Worldbank http://data. worldbank. org/indicator/NY. GDP. PCAP. CD, accessed October 15, 2012. 18 8 Appendix 19