Change the Organization

Change the Organization , the Westin resort is able to understand the trends of the market. Still, Westin resort is located in highly populated zones that offer the opportunity to receive numerous customers. The SWOT analysis helps the Westin resort in identifying the opportunities to exploit for profitability. Moreover, the analysis illustrates the strengths of the organization. It helps Westin resort to realize the advantages that it posses (Schultz, 2012). The Westin resort company is able to identify the transactions it performs in a better way than the other organizations. The organization reflects on its strengths based on an internal perspective and the perspective of the customers. The organizations strengths facilitate the achievement of the companys mission. Strengths are perceived as beneficial matter of the company that involve process capabilities, products and services, human competencies, financial resources, customer goodwill, and brand loyalty. Still, Westin resort is able to evaluate their strengths based on the strengths of the competitors. Nevertheless, the SWOT analysis also illustrates the weaknesses of the organization. Based on the identified organizational weaknesses, Westin resort realizes the things needed to be improved and those that should be avoided. It is also important to consider the perspective of the people in the market and the customer regarding the weaknesses of the organization. Commonly, Westin res ort encounters obstacles that interfere with the performance. It is important that Westin resort identifies threats that would jeopardize its performance. Moreover, there are factors in the market that would occur as threat to organization. In an instance, Westin resort management should know whether innovative technology is affecting the performance of the organization. Westin resort also capitalizes on the diversification strategy that leads it organization into new markets bearing new products. Westin resort employs the diversification strategy in order to exploit its products and services in other markets. Still, Westin resort should have managerial skills that could be successfully be employed in the new markets. Westin resort employs the diversification strategy in order to spread economic risk to other diverse markets and products. Employing the strategy would ensure that the organization does not wholly rely on a single market or product. Generally, the diversification strategy strives at elevating profitability through high sales volume achieved from new markets and products. The strategy of diversification could involve internal establishment of new products or markets, coalition with a complementary firm, certifying innovative technologies, importing or distributing products developed by another organization, possession of a company. Westin resort has numerous reasons for embracing the diversification strategy. The firm may also be compelled to employ the diversification strategy in instances when the present product or market appears to have no more opportunities for expansion. On the other hand, diversification process could also be highly risky for the productivity of Westin resort. Initially, Westin resort performs a thorough investigation concerning the new market. It is risky to introduce an unfamiliar product to an unfamiliar market. In this situation, the organization exposes itself into great uncertainty. Therefore, the organization should solely employ the diversification strategy when the present product or market does not provide opportunities for expansion (Shirley, 2010). In Westin resort, the globalization strategy acts as a strategic channel to globalization. The organization should understand the extent of its market in the international key markets. It should also identify the techniques required to maintain its presence in the global markets. The globalization strategy is very vital for the organization especially if it is experiencing sturdy demands for cost reduction with weak demands for local receptiveness. The strategy offers Westin resort an opportunity to vend standardized products internationally. The globalization strategies need the organization to closely coordinate its products and the pricing plans across global markets and locations. Therefore, Westin resort should be highly centralized because it embraces the globalization strategy. In pursuit of globalization strategy, Westin resort primarily considers its resources, abilities, and present global position. In an instance, the company could vend excess products to other countries b ut also maintain its focus on the home market. The globalization strategy is significant for the organization because it offers new opportunities for new sales. The international expansion for the Westin resort firm also provides an opportunity for new profits. The global expansion improves the profitability of the organization especially if it is poor in the home market. Therefore, the organization highly exploits the opportunity for international expansion because it could be the sole opportunity for gaining profit. Apart from gaining sales opportunities, globalization strategy also offers other purposes for international expansion. In an instance certain companies embrace international expansion in order to safe guard resources. Still, Westin resort could also expand so as to exploit the opportunity of low labor costs in certain countries thus exercising efficiency seeking. Westin resort could also embrace international expansion and obtain foreign organizations so as to enhance its market place against the competitors. Strategic asset seeking defines the process expanding the organization through the acquisition of foreign companies in order to gain competitive advantage over other companies (Lynch, 2005) The BCG competitive strategy involves a strategic illustration of competitive intelligence instrument used in the organizations to illustrate the share momentum. The BCG matrix strategy helps Westin resort in scrutinizing available opportunities that are suitable for the allocation of resources in order to capitalize on profits in the future. Initially, the managers within Westin resort should comprehend the connection between market share and market growth in order to understand the BCG matrix competitive strategy. Market share illustrates the percentage of the entire market that is being serviced by the organization. The percentage is usually calculated in revenue terms or unit volume conditions. Organizations such as Westin resort that have a significant market share control a great proportion of the market. Therefore, Westin resort should capitalize on increasing its market shares. Gaining a significant proportion of the market is effective for the productivity of the market sinc e it encounters numerous opportunities. The Boston matrix competitive strategy presumes that organizations that have an enormous market share enjoy significant amounts of money. The presupposition is based on the fact that organizations that have remained long enough in the market have learnt the ways of maximizing profits. These organizations highly benefit from the scale economies that offer them significant advantages. Therefore, acquiring a significant market share is also a technique employed by Westin resort to maximize their profits (Micheal, 2009).