Harlequin Enterprises case Essay Example | Topics and Well Written Essays - 250 words

Harlequin Enterprises case - Essay Example This is because; the firm has faithful fans all around the world. From the statistics and history of the sales, it is evident that due to the tactics that the management used to market their writers, many fans would still buy any book that the company publishes. The strong loyalty that the company enjoys from its audience is enough to put the company back to the top as the leading romance publisher in the world. A successful launch of new titles would need tactics that the enterprise exploited in the past. Since the beginning of the enterprise, it exploited ideas that dealt with the situation at hand. The marketing methods reflected the customer needs, making the firm stay ahead of other publishing competitors. Another key method is changing the titles to match the interest of the audience at the time of publishing. The management moved from producing series to single titles when the need, was necessary (Ivey). This enabled them remain relevant to the audience no matter what direction the customer interest changed to. For good management to succeed, the managers need to be flexible and change according to the requirements of the